• To promote mild, safe and affordable ART

• To make ART more physiological

• To work towards policies for protection of human fertility

• To help with specific projects in developing countries

• To advise policy makers and professionals

• To achieve better public funding for ART

• To involve the voluntary sector in the above

• To offer education and training in mild approaches in ART

• To promote and fund scientific research in this field

• To raise public awareness about fertility and ART